3 Simple Investment Principles To Keep You Out Of Wonderland
As a newcomer to financial planning, entering the world of investing without some basic principles to follow can feel a lot like Alice tumbling down the rabbit hole. All of a sudden, you find yourself in a bizarre alternate reality where normal, everyday language is replaced with “securities,” “beta,” “alpha,” “tranches,” “futures,” and “REITS.” You can’t always tell whom to trust with your questions, and even then the answers may be as mad as the Hatter. Where do you begin? How do you begin? While no single article will make you an expert on finance or investing, there are a few basic investment principles that can help put you well ahead of most investors – even some who consider themselves professionals. For the sake of simplicity, I’ve distilled these principles into three categories, each starting with the letter D. Think of it as viewing the world of investing in 3D.
1. Direction
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” “I don’t much care where –” “Then it doesn’t matter which way you go.” The first and most important investment principle to remember is direction. If you don’t have direction, you will always be lost. To think about it another way, if you have no goal, you cannot measure progress. Direction is the first step in building your financial plan. Ask yourself two questions: where am I now, and where do I want to end up? Figure out your goals and then plan how you will get there.




